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Sport Management

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AS Degree - Code #1396

Brandon Harrison, Program CoordinatorCOSMA
Email address:


IACBE logo Accredited

The growing emphasis on athletics, coupled with the increasing amount of leisure time the public now enjoys, has made the world of sports one of the fastest-growing segments of American business. The sports industry requires a great variety of people with expertise in business. The goal of this program is to prepare you — using both hands-on and theory-based training — for a career in many areas of sport management and administration.


Students obtain a holistic and in-depth understanding in many areas, such as principles of facility management, the unique aspects of sports marketing, promotions, finance, sport law, media relations, ticket sales, and sponsorship.

Program Student Learning Outcomes

  • Recognize the primary theories within the principle functional areas of business and sport management.
  • Demonstrate professional business communication.
  • Illustrate critical thinking and effective decision-making within the principle functional areas of sport management.
  • Identify ethical issues within sport management
  • 2020-2021 SLO Matrix

Direct Entry Into Baccalaureate Degree Programs

Alfred State sport management graduates may enter directly into the business administration BBA, the interdisciplinary studies BTech, the sport management BBA, or the technology management BBA program.

Continuing Education Opportunities

Students may transfer directly into our four-year sport management program, which results in a BBA degree.

Occupational Opportunities

  • Professional sports
  • College sports
  • Minor league sports
  • Olympic organizations
  • Recreational sport organizations
  • Philanthropic sport organizations
  • International sport organizations
  • Ticket sales
  • Sports marketing and promotions
  • Sports sponsorship
  • Media relations and sports broadcasting
  • Sports law and sports agencies
  • Facilities and event management

Employment Statistics

Employment and continuing education rate of 100 percent – 100 percent continued their education.

Related Programs

Business Administration
Sport Management (BBA)

Entrance Requirements/recommendations

Required: Algebra, Geometry 

Recommended: Algebra 2

Required Equipment

A tier 1 laptop computer is required for students entering this degree program. Laptop specifications are available at

Office of Accessibility Services

Students who believe they need a reasonable accommodation to properly participate in this program may contact Melanie Ryan in the Office of Accessibility Services. This office may be contacted by email at  or by phone at 607-587-4506. Please keep in mind that some accommodations may take time to implement, so students seeking accommodations are encouraged to contact OAS as early as possible.

Sport Management - AS Degree



CISY xxx3 Info Technology Elective 3
COMP 1503 Writing Studies 3
SPMG 1123 Intro to Sport Management 3
XXXX xxx3 Gen Ed Elective 3
MKTG  2073    


BUAD 2033 Business Communication 3
SPMG 2003 Sport in Society 3
LITR xxx3 Gen Ed Literature Elective 3
GLST 2113 Global & Diverse Perspectives 3
MATH xxx3 Gen Ed Math Elective 3


BUAD 3153 Fundamentals of Management 3
ACCT  1124    
ECON 1013 Principles of Macroeconomics 3
BUAD 3043 Business Law I 3
SPMG 3001 Field Experience I 1
SPCH 1083 Public Speaking 3
SPCH xxx3 Effective Speaking Equivalent 3


ECON 2023 Principles of Microeconomics 3
SPMG 4001 Field Experience II 1
SPMG 4123 Sport Facility Management 3
XXXX xxx3 Gen Ed/Natural Science 3
XXXX xxx3 Gen Ed/LAS Elective 3
ACCT 2224 Managerial Accounting 4

Graduation Requirements

64 semester hours with a 2.0 cumulative index.

End-of-Program Exam Requirements

All students are required to complete an end-of-program exam. This exam will be taken in the capstone course for the student’s specific program in SPMG 4123 Sport Facility Management. The end-of-program exam will also be considered an assignment in the capstone course. The benefit of taking the end-of-program exam is to test the student’s knowledge at the time of graduation. Students may include the progress from the end-of-program exams on their resume. Taking the end-of-program exam will have some fees, which are currently $23 per exam. Exams will be taken once and they will impact the student’s capstone course grade by 5%. Please refer to the syllabi for the relevant capstone course to know the grading scale for the end-of-program exam.

The end-of-program exams are required, not optional.

Information on how to take the exams will be given in the course prior to the end-of-program exam.

How should I prepare for the assessment exam?

The comprehensive end-of-program exam covers topics taught throughout the degree program, which are aligned to the topics required for accreditation. The preparation for the exam comes from your educational experience with the school, specifically through the required courses for your degree. The exam assesses the foundational knowledge areas for your discipline.

Learn about specific knowledge areas tested (pdf).

Assessment Results

2017-18 Summary (pdf)