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Sport Management

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BBA Degree - Code #0182

Keary Rouff, Program Coordinator
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IACBE logo AccreditedThe growing emphasis on athletics, coupled with the increasing amount of leisure time the public now enjoys, has made the world of sports one of the fastest-growing segments of American business. The sports industry requires a great variety of people with expertise in business. The goal of this program is to prepare you — using both hands-on and theory-based training — for a career in the areas of administration, marketing, sales, fund development, finance, event promotion and management, communication, and facility management.

A laptop computer is required for students entering this degree program. Laptop specifications are available at


  • BBA students will complete a specialization in marketing and event promotion field experiences during the second year, and a full-semester internship in the senior year.
  • Students will study the core body of knowledge in sport management, a sport management specialization, and the required SUNY general education component.

Program Student Learning Outcomes

  • Demonstrate technical competence in domestic and global environments within the principle functional areas of business.
  • Analyze sport-related business problems and devise solutions using critical thinking, decision-making processes, and decision-support tools.
  • Formulate solutions to current sport issues by incorporating the major functional areas of business and sport management.
  • Incorporate software, technology, and information systems into sport-related operations.
  • Identify comprehensive sport management issues and communicate findings and solutions.
  • Identify the sport management environment in relation to the current financial, legal, economic, and social environments.
  • Analyze the role of ethics, industry-based organizational regulations, and legalities in sport management processes.  

Occupational Opportunities

  • Professional sports
  • College sports
  • Minor league sports
  • Olympic organizations
  • Recreational sport organizations
  • Philanthropic sport organizations
  • International sport organizations
  • Ticket sales
  • Sports marketing and promotions
  • Sports sponsorships
  • Media relations and sports broadcasting
  • Sports law and sports agencies
  • Facilities and event management

Employment Statistics

Employment and continuing education rate of 100 percent – 88 percent are employed; 12 percent continued their education.

Related Programs

Business Administration (BBA)
Business Administration (AS)
Financial Planning (BBA)

Entrance Requirements/recommendations

Required: Algebra, Geometry

Recommended: Algebra 2

Sport Management - BBA Degree



CISY xxx3 Computer Elective 3
COMP 1503 Freshman Composition 3
SPMG 1123 Intro to Sport Management 3
MATH xxx3 Math Elective 3
ACCT 1124 Financial Accounting 4


BUAD 2033 Business Communication 3
SPMG 2003 Sport in Society 3
MKTG 2073 Principles of Marketing 3
GLST 2113 Global Perspectives:Spcl Topic 3
ACCT 2224 Managerial Accounting 4


BUAD 3153 Fundamentals of Management 3
BUAD 3043 Business Law I 3
SPMG 3001 Field Experience I 1
ECON 1013 Principles of Macroeconomics 3
SPCH xxx3 Effective Speaking or Equivalent 3
SPCH 1083 Effective Speaking 3
LITR xxx3 Literature Elective 3


ECON 2023 Principles of Microeconomics 3
SPMG 4123 Sport Facility Management 3
SPMG 4001 Field Experience II 1
XXXX xxx3 Gen Ed. Natural Science Elective 3
XXXX xxx3 Gen Ed./LAS Elective 3
XXXX xxx3 Gen Ed/LAS Elective 3


COMP 5703 Technical Writing II 3
SPMG 6003 Sport Marketing 3
SPMG 5003 Sport Business and Finance 3
SPMG 5013 Sport Communication 3
XXXX xxx3 Open Elective - Upper 3


SPMG 6033 Sponsorship 3
SPMG 6013 Licensing and Endorsements 3
SPMG 6023 Event Promotion and Sales 3
SPMG 6043 Sport Law 3
MKTG 1063 Principles of Sales 3
XXXX xxx3 Open Elective 3


SPMG 7001 Pre-Internship Seminar 1
SPMG 7023 Strategc Mgmt in Sport Organtn 3
SPMG 7013 Sport Management Capstone 3
XXXX xxx3 Open Elective 3
XXXX xxx3 Open Elective 3


SPMG 8112 Internship 12

Be advised that a prior felony conviction may impede a student's ability to participate in an internship and complete the program.


Graduation Requirements

  • 122 credit hours
  • 30 credit hours of the 45 upper-level credit hours for this degree must be taken at Alfred State
  • Cumulative overall index of at least 2.0
  • Seven of the 10 SUNY approved General Education categories must be fulfilled

Assessment Results

2017-18 Summary (pdf)