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Sport Management

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BBA Degree - Code #0182

Brandon Harrison, Program Coordinator
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IACBE logo AccreditedThe growing emphasis on athletics, coupled with the increasing amount of leisure time the public now enjoys, has made the world of sports one of the fastest-growing segments of American business. The sports industry requires a great variety of people with expertise in business. The goal of this program is to prepare you — using both hands-on and theory-based training — for a career in the areas of administration, marketing, sales, fund development, finance, event promotion and management, communication, and facility management.


  • BBA students will complete a specialization in marketing and event promotion field experiences during the second year, and a full-semester internship in the senior year.
  • Students will study the core body of knowledge in sport management, a sport management specialization, and the required SUNY general education component.

Program Student Learning Outcomes

  • Demonstrate technical competence in domestic and global environments within the principle functional areas of business.
  • Analyze sport-related business problems and devise solutions using critical thinking, decision-making processes, and decision-support tools.
  • Formulate solutions to current sport issues by incorporating the major functional areas of business and sport management.
  • Incorporate software, technology, and information systems into sport-related operations.
  • Identify comprehensive sport management issues and communicate findings and solutions.
  • Identify the sport management environment in relation to the current financial, legal, economic, and social environments.
  • Analyze the role of ethics, industry-based organizational regulations, and legalities in sport management processes.  
  • 2020-2021 SLO Matrix

Occupational Opportunities

  • Professional sports
  • College sports
  • Minor league sports
  • Olympic organizations
  • Recreational sport organizations
  • Philanthropic sport organizations
  • International sport organizations
  • Ticket sales
  • Sports marketing and promotions
  • Sports sponsorships
  • Media relations and sports broadcasting
  • Sports law and sports agencies
  • Facilities and event management

Employment Statistics

Employment and continuing education rate of 100 percent – 100 percent are employed.

Related Programs

Business Administration (BBA)
Business Administration (AS)
Financial Planning (BBA)

Entrance Requirements/recommendations

Required: Algebra, Geometry

Recommended: Algebra 2

Office of Accessibility Services

Students who believe they need a reasonable accommodation to properly participate in this program may contact Melanie Ryan in the Office of Accessibility Services. This office may be contacted by email at  or by phone at 607-587-4506. Please keep in mind that some accommodations may take time to implement, so students seeking accommodations are encouraged to contact OAS as early as possible.

Required Equipment

A tier 1 laptop computer is required for students entering this degree program. Laptop specifications are available at

Sport Management - BBA Degree



CISY xxx3 Computer Elective 3
COMP 1503 Freshman Composition 3
SPMG 1123 Intro to Sport Management 3
MATH xxx3 Math Elective 3
ACCT 1124 Financial Accounting 4


BUAD 2033 Business Communication 3
SPMG 2003 Sport in Society 3
MKTG 2073 Principles of Marketing 3
GLST 2113 Global Perspectives:Spcl Topic 3
ACCT 2224 Managerial Accounting 4


BUAD 3153 Fundamentals of Management 3
BUAD 3043 Business Law I 3
SPMG 3001 Field Experience I 1
ECON 1013 Principles of Macroeconomics 3
SPCH xxx3 Effective Speaking or Equivalent 3
SPCH 1083 Effective Speaking 3
LITR xxx3 Literature Elective 3


ECON 2023 Principles of Microeconomics 3
SPMG 4123 Sport Facility Management 3
SPMG 4001 Field Experience II 1
XXXX xxx3 Gen Ed. Natural Science Elective 3
XXXX xxx3 Gen Ed./LAS Elective 3
XXXX xxx3 Gen Ed/LAS Elective 3


COMP 5703 Technical Writing II 3
SPMG 6003 Sport Marketing 3
SPMG 5003 Sport Business and Finance 3
SPMG 5013 Sport Communication 3
XXXX xxx3 Open Elective - Upper 3


SPMG 6033 Sponsorship 3
SPMG 6013 Licensing and Endorsements 3
SPMG 6023 Event Promotion and Sales 3
SPMG 6043 Sport Law 3
MKTG 1063 Principles of Sales 3
XXXX xxx3 Open Elective 3


SPMG 7001 Pre-Internship Seminar 1
SPMG 7023 Strategc Mgmt in Sport Organtn 3
SPMG 7013 Sport Management Capstone 3
XXXX xxx3 Open Elective 3
XXXX xxx3 Open Elective 3


SPMG 8112 Internship 12

Be advised that a prior felony conviction may impede a student's ability to participate in an internship and complete the program.


Graduation Requirements

  • 122 credit hours
  • 30 credit hours of the 45 upper-level credit hours for this degree must be taken at Alfred State
  • Cumulative overall index of at least 2.0
  • Seven of the 10 SUNY approved General Education categories must be fulfilled

End-of-Program Exam Requirements

All students are required to complete an end-of-program exam. This exam will be taken in the capstone course for the student’s specific program in SPMG 7013 Sport Management Capstone. The end-of-program exam will also be considered an assignment in the capstone course. The benefit of taking the end-of-program exam is to test the student’s knowledge at the time of graduation. Students may include the progress from the end-of-program exams on their resume. Taking the end-of-program exam will have some fees, which are currently $45 per exam. Exams will be taken once and they will impact the student’s capstone course grade by 5%. Please refer to the syllabi for the relevant capstone course to know the grading scale for the end-of-program exam.

The end-of-program exams are required, not optional.

Information on how to take the exams will be given in the course prior to the end-of-program exam.

How should I prepare for the assessment exam?

The comprehensive end-of-program exam covers topics taught throughout the degree program, which are aligned to the topics required for accreditation. The preparation for the exam comes from your educational experience with the school, specifically through the required courses for your degree. The exam assesses the foundational knowledge areas for your discipline.

Learn about specific knowledge areas tested (pdf).

Assessment Results

2017-18 Summary (pdf)