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Marketing (BBA)

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BBA Degree - Code #0285

Susan F. Gorman, Program Coordinator
Email Address:

The Marketing BBA is a unique degree providing students with a 2-in-1 component of applied technology learning in digital art/ design and writing for emergent media while immersing students in 21st century marketing topics such as e-commerce, SEO marketing, marketing analytics and metrics, digital marketing development, and marketing management. This degree provides opportunities for graduates to enter into a myriad of different digital content, or direct marketing occupations, obtain industry certifications, and work domestically or abroad. A vast majority of the upper-level courses are applied learning with a capstone course incorporating projects with actual business clients.


  • Prepares graduates for the new digital marketing environment with application of the latest technology software to design, write copy, and produce full content for web, social media, and mobile digital platforms.
  • Create marketing advertising campaigns that tackle important topics of DEI, corporate sustainability, and international issues.
  • Develop fundamental analytics skills using key tools such as GA4 (Google Analytics).
  • Discover how digital media marketing effects e-commerce in its performance and value to our economy.
  • Learn key strategies to deliver effective marketing management communication plans.
  • The BBA degree in marketing is designed to allow students to enter as first-year students or to transfer in after earning their AAS or AS in marketing or business.

Occupational Opportunities

  • Marketing manager
  • Website creative content developer
  • Marketing analyst
  • Graphic designer for digital media
  • Digital media developer
  • Advertising account executive
  • E-commerce/business analyst
  • Sales/marketing positions
  • Marketing brand/design manager
  • Social media manager
  • Marketing project manager

Employment Statistics

According to the Bureau of Labor Statistics occupations in advertising, promotions, and marketing managers have a growth rate of 10% whereas marketing research analysts are expected to exceed that at 19%.

Related Programs

Entrance Requirements/Recommendations

Required: Algebra, Geometry
Recommended: Algebra 2

Required Equipment

A tier 1 laptop computer is required for students entering this degree program. Laptop specifications are available at

Office of Accessibility Services

Students who believe they need a reasonable accommodation to properly participate in this program may contact Melanie Ryan in the Office of Accessibility Services. This office may be contacted by email at or by phone at 607-587-4506. Please keep in mind that some accommodations may take time to implement, so students seeking accommodations are encouraged to contact OAS as early as possible.

Marketing - BBA Degree



MATH xxx3 Gen. Ed Elective - MATH 3
CISY xxx3 Computer Elective 3
COMP 1503 Writing Studies 3
GENS xxx3 Gen. Ed Natural Science 3
MKTG 2073 Principles of Marketing 3


MATH xxx3 Stats I or Stat Method 3-4
BUAD 2033 Business Communication 3
LITR 2503 Identity and Literature 3
GLST 2113 Global & Diverse Perspectives 3
MKTG 1063 Principles of Sales 3


BUAD 3153 Fundamentals of Management 3
BUAD 3043 Business Law I 3
ECON 1013 Principles of Macroeconomics 3
ACCT 1124 Financial Accounting 4
MKTG 1033 Advertising Principles 3


ECON 2023 Principles of Microeconomics 3
ACCT 2224 Managerial Accounting 4
BUAD 4053 Business Law II 3
SPCH 1083 Public Speaking 3
MKTG 3203 Digital Marketing Fundamentals 3


DGMA 1403 Digital Foundations I 3
BUAD 5043 Business Ethics 3
DGMA 3503 Typography 3
XXXX xxx3 Gen. Ed Elective 3
MKTG 5003 Consumer Behavior 3


DGMA 2503 Digital Foundations II 3
BUAD 6113 Strategic & Creative Prob Solv 3
COMP 3603 Writing for Emergent Media 3
XXXX xxx3 Professional Elective - Upper 3
MKTG 6203 E-Commerce 3


BUAD 6003 Managerial Finance 3
BUAD 7033 Operations Management 3
XXXX xxx3 Professional  Elective - Upper 3
MKTG 7103 Search Engine Marketing 3
MKTG 7203 Digital Marketing Development 3


XXXX xxx3 Professional Elective -Upper 3
XXXX xxx3 Professional Elective - Upper 3
XXXX xxx3 Professional Elective - Upper 3
MKTG 8003 Marketing Research & Analytics 3
MKTG 8204 Marketing Management Capstone 4

Graduation Requirements

  • 123 credit hours
  • 7 out of 10 General Education Silos must be completed
  • Cumulative overall index of a 2.0,GPA and a 2.0 required for all major courses

End-of-Program Exam Requirements

All students are required to complete an end-of-program exam. This exam will be taken in the capstone course for the student’s specific program in MKTG 8204 Marketing Management Capstone. The end-of-program exam will also be
considered an assignment in the capstone course. The benefit of taking the end-of-program exam is to test the student’s knowledge at the time of graduation. Students may include the progress from the end-of-program exams on their resume. Taking the end-of-program exam will have some fees, which are currently $45 per exam. Exams will be taken once and they will impact the student’s capstone course grade by 5%. Please refer to the syllabi for the relevant capstone course to know the grading scale for the end-of-program exam.

The end-of-program exams are required, not optional.  Information on how to take the exams will be given in the course prior to the end-of-program exam.

How should I prepare for the assessment exam?

The comprehensive end-of-program exam covers topics taught throughout the degree program, which are aligned to the topics required for accreditation. The preparation for the exam comes from your educational experience with the
school, specifically through the required courses for your degree. The exam assesses the foundational knowledge areas for your discipline.