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Graphic and Media Design

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AS Degree - Code #2557

Kylan Sattler, Program Coordinator
Email Address: sattlek@alfredstate.edu

The graphic and media design (AS) program provides graduates with foundational knowledge in graphic design for screen-based and print media. The program focuses on developing the contemporary problem-solving and design skills needed to apply the elements and principles of design, drawing, and visual communication. An awareness of design history is combined with the latest topics in graphic and media design to provide an informed student aimed at innovation in the field.

Graduates will possess the skills necessary to be well rounded in both design and production across a wide variety of print and digital media. They will be prepared for entry-level positions at design firms and in-house design and/or production departments within larger companies.

Advantages

The Alfred State graphic and media design (GMD) program is different from other such programs because it is constructed to meet the current needs for design in a time-based, screen-filled world. From cellphones to video billboards, new venues are demanding movement and interaction. This program is built to take advantage of new and ever-changing technologies and remain at the leading edge of design.

Because designers are being asked to design for print and screen, this requires new thinking, new versatility, and a new type of creative problem-solver. A new versatile designer is what Alfred State's graphic and media design program is designed to produce.

Program Student Learning Outcomes

  • Demonstrate proficiency and flexibility with technology associated with graphic and media design.
  • Demonstrate use of a professional design process to conceptualize and create a finished design project.
  • Analyze their own work, as well as others through critiques, presentations, and other activities.
  • Employ critical thinking to complete problem-solving activities.
  • Create quality graphic and media design that utilizes relevant design history and theory.

Direct Entry into Baccalaureate Degree Program

Graphic and media design AS graduates may enter directly into either the graphic and media design BS, the interdisciplinary studies BTech, or the technology management BBA degree program.

Continuing Education Opportunities

Graduates will be well prepared to continue into baccalaureate programs in graphic design, media production, and education.

Facilities

  • Video and audio production studio
  • High-end computer labs
  • Screen printing
  • Large-format printing
  • Traditional materials studios
  • 24-hour studio access
  • HD video and surround-sound in each studio
  • Real-world collaborative studio environments
  • Virtual reality and 3D sculpting studio
  • 3D printing and laser cutting lab

Occupational Opportunities

  • Graphic design
  • Media design
  • Fine art
  • Video and audio production
  • Marketing
  • Communications
  • Education

Related Programs

Related Clubs

  • Visual Impact Club

Employment Statistics

Employment and continuing education rate of 100 percent – 100 percent continued their education.

Entrance Requirements/Recommendations

Required: Algebra, Geometry

Recommended: Algebra 2 

Required Course Prerequisites

If students do not place into MATH 1033 College Algebra, MATH 1084 Calculus I, MATH 1323 Quantitative Reasoning, 1034 College Algebra of Functions, 1054 Precalculus, or 2124 Statistical Methods & Analysis, then MATH 1014 Algebra Concepts is a required prerequisite for completion of the major.

Required Equipment

A tier 4 or Apple MacBook Pro laptop computer is required for students entering the graphic and media design program. Laptop specifications are available at www.alfredstate.edu/required-laptops. 

Office of Accessibility Services

Students who believe they need a reasonable accommodation to properly participate in this program may contact Melanie Ryan in the Office of Accessibility Services. This office may be contacted by email at oas@alfredstate.edu  or by phone at 607-587-4506. Please keep in mind that some accommodations may take time to implement, so students seeking accommodations are encouraged to contact OAS as early as possible.

GRAPHIC AND MEDIA DESIGN (AS DEGREE)

TYPICAL FOUR-SEMESTER PROGRAM

First

DGMA 1401 Freshman Seminar 1
DGMA 1403 Digital Foundations I 3
DGMA 1423 Intro to Visual Communication 3
DGMA 1413 Foundations: Form/Space 3
COMP 1503 Writing Studies 3
FNAT 1313 Art History 3
      16

Second

DGMA 2503 Digital Foundations II 3
FNAT 2423 3D Design/Color 3
FNAT 2333 Survey of Design 3
GLST 2113 Global & Diverse Perspectives 3
MATH xxx3 Math Elective 3
      15

Third

DGMA 3303 Digital Photography 3
DGMA 3503 Typography 3
DGMA 3603 Production I 3
LITR xxx3 Literature Elective 3
XXXX xxx3 Gen Ed/Natural Science Elective 3
XXXX xxx3 Gen Ed/Social Science Elective 3
      18

Fourth

DGMA 4103 Interactive Design 3
FNAT 3513 Art History II 3
DGMA xxx3 Technical Elective 3
COMP 3603 Writing for Emergent Media 3
SPCH 1083 Public Speaking 3
    OR  
SPCH xxx3 Effective Speaking or Equivalent 3
      15

Minimum of “C” is required for all core courses.

Students are required to complete a digital portfolio assignment and annual review to meet graduation requirements.