Marketing

Susan Gorman, Program Coordinator
Email address: gormansf@alfredstate.edu 

The American Marketing Association defines marketing as “the process of planning and executing the conception, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” Marketing is a fast-moving, diverse field that includes the numerous business activities required to satisfy the needs of both the consumer and the industrial buyer. Our program will help you develop a strong background in communication, management, accounting, advertising, consumer behavior, industrial marketing, and salesmanship. And the degree’s liberal arts foundation will provide you with a solid basis for the human relations elements in the study of marketing.

Advantages

Students gain a thorough understanding of many areas, including the design and implementation of a sales presentation, consumer-buying behavior, the use of technology in marketing communications, and much more.

• Recognize the primary theories within the principle functional areas of business.
• Demonstrate professional business communication.
• Illustrate critical thinking and effective decision-making within the principle functional areas of marketing.
• Identify ethical issues within marketing.

Alfred State marketing graduates may enter directly into the marketing BBA, the interdisciplinary studies BTech, the technology management BBA, or the business administration BBA program.

Students may transfer directly into one of our four-year marketing degree program, which results in a BBA degree.

Employment and continuing education rate of 100 percent – 100 percent are employed.

Accounting
Business Administration (AS)
Business Administration (BBA)
Financial Planning
Technology Management

Required: Algebra 
Recommended: Geometry, Algebra 2

Required Equipment

A tier 1 laptop computer is required for students entering the marketing program. Laptop specifications are available at http://www.alfredstate.edu/required-laptops. 

Office of Accessibility Services

Students who believe they need a reasonable accommodation to properly participate in this program may contact Melanie Ryan in the Office of Accessibility Services. This office may be contacted by email at oas@alfredstate.edu  or by phone at 607-587-4506. Please keep in mind that some accommodations may take time to implement, so students seeking accommodations are encouraged to contact OAS as early as possible.