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MKTG 1033  Advertising Principles

Credits: 3.00 Credits

Students will learn the uses and power of advertising and how to apply these concepts to daily business. Students will get a basic understanding of advertising concepts and how to apply them to various media. Using good design and marketing techniques, students will analyze and create advertisements for business use.

MKTG 1063  Principles of Sales

Credits: 3.00 Credits

Principles of Sales examines the principles and methods of sales with respect to the salesperson, his/her company, products and customers. Emphasis is placed on the selling process: prospecting, pre-approach, approach, presentation, trial close, meeting objections, and closing. Students will design and implement an industrial sales presentation.

MKTG 2073  Principles of Marketing

Credits: 3.00 Credits

Principles of Marketing introduces students to the field of marketing. The course emphasizes marketing functions and institutions as they pertain to the product, price, place, and promotion aspects of bringing goods and services to the consumer.

MKTG 3153  Web Design & Marketing

Credits: 3.00 Credits

This course will examine the uses and power of the Internet, web pages, and e-commerce and how to apply these concepts to daily business. Integration of marketing and web design techniques will be utilized in the creation of effective web pages.

MKTG 6003  Strategic Marketing

Credits: 3.00 Credits

Strategic Marketing provides students with an overview of the marketing discipline and a framework that presents marketing as a value creation process. Participants learn how to evaluate marketplace potential and risk from the perspective of the entity's unique ability to develop and deliver goods and services of meaningful customer value. Students participate in classroom presentations, discussions, team problem solving, and in-depth analysis of a series of real-life marketing situations with a diverse range of entities and industries. The course explores the principal concepts and tools of contemporary marketing management, from market segmentation and product positioning to the design of distribution channels and communications strategy, in order to maximize the value delivered to customers. A Strategic Marketing Plan will be required.