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Marketing

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AAS Degree – Code #0633

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Steven Reynolds, Program Coordinator
Email address: reynolsa@alfredstate.edu

The American Marketing Association defines marketing as “the process of planning and executing the conception, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” Marketing is a fast-moving, diverse field that includes the numerous business activities required to satisfy the needs of both the consumer and the industrial buyer. Our program will help you develop a strong background in communication, management, accounting, advertising, consumer behavior, industrial marketing, and salesmanship. And the degree’s liberal arts foundation will provide you with a solid basis for the human relations elements in the study of marketing.

A laptop computer is recommended, but not required, for students entering the marketing program. The college will provide a list of appropriate laptops to all students who have been accepted to attend Alfred State.

Advantages

Students gain a thorough understanding of many areas, including the design and implementation of a sales presentation, consumer-buying behavior, the use of technology in marketing communications, and much more.

Program Student Learning Outcomes

  • Recognize the primary theories within the principle functional areas of business.
  • Demonstrate professional business communication.
  • Illustrate critical thinking and effective decision-making within the principle functional areas of marketing.
  • Identify ethical issues within marketing.

Direct Entry Into Baccalaureate Degree Programs

Alfred State marketing graduates may enter directly into the business administration BBA, the interdisciplinary studies BTech, or the technology management BBA degree program at Alfred State.

Continuing Education Opportunities

Students may transfer directly into one of our own BBA degree programs or to another college. Although not limited to these schools, common transfer institutions include Alfred University, St. Bonaventure University, Rochester Institute of Technology, St. John Fisher College, SUNY at Albany, University at Buffalo, SUNY College at Brockport, SUNY College at Fredonia, SUNY College at Geneseo, SUNY College at Oneonta, SUNY College at Oswego, SUNY at Binghamton, Canisius College, Niagara University, and Hilbert College.

Occupational Opportunities

  • Consumer and industrial sales
  • Service institutions
  • Banks
  • Advertising agencies
  • Financial and credit agencies
  • Insurance companies
  • Recreational businesses
  • Tourist bureaus
  • Transportation systems

Employment Statistics

Employment and continuing education rate of 100 percent – 100 percent continued their education.

Related Programs

Entrance Requirements/recommendations

Required: Algebra
Recommended: Geometry, Algebra 2/Trigonometry

Marketing - AAS Degree

TYPICAL FOUR-SEMESTER PROGRAM

First

MKTG 2073 Principles of Marketing 3
ACCT 1124 Financial Accounting 4
CISY xxx3 Intro to Computers/Info Mgt. Elective 3
COMP 1503 Freshman Composition 3
MATH xxx3 Math Elective 3
      16

Second

ACCT 2224 Managerial Accounting 4
BUAD 2033 Business Communications 3
BUAD 3153 Fundamentals of Management 3
MATH xxx3 Math Elective 3
LITR xxx3 Literature Elective 3
      16

Third

BUAD 3043 Business Law I 3
ECON 1013 Macroeconomics 3
MKTG 1033 Advertising Principles 3
BUAD 4203 Intro Personal Financial Plan 3
XXXX  xxx3 General Education Elective 3
      15

Fourth

BUAD 4053 Business Law II 3
ECON 2023 Microeconomics 3
MKTG 1063 Principles of Sales 3
MKTG 3153 Web Design & Marketing 3
XXXX  xxx3 Business or Computer Elective 3
      15

GRADUATION REQUIREMENTS

62 semester hours with a 2.0 cumulative index